SURPRISING DESIGN FACTS YOU SHOULD LEARN FROM
INCREDIBLE DESIGN FACTS ARE PRESENT IN ALL DOMAINS, FROM LOGOS TO PEN CAPS AND EVERYTHING IN BETWEEN. THERE ARE DESIGN LESSONS YOU CAN LEARN FROM ALL OF THESE FACTS,
01. Amazon changes button text - Sales increase by $300m
In 2008, Amazon changed their sign-up button text from "register" to a more welcoming "continue". This led to a 45% increase in sales in the first month.
Lesson: Never neglect copy.
02. Twitter bought their first logo for $15 on istockphoto.com
This happened in 2006. The graphic designer, Simon Oxley, received $6 from the selling. Twitter didn't change the logo until 4 years later.
Lesson: Be scrap.
03. Apple's design team works in complete isolation
The Apple design team is entirely cut off from the rest of the business for the duration of the design process. This is to ensure complete creative freedom.
Lesson: True focus leads to great achievement.
04. Pen caps have holes in them to prevent choking
Ever wonder why the tip of a Bic cap has a hole in it? It ensures that airways aren't completely blocked off if a child swallows the cap. Thoughtful.
Lesson: Consider everyone when designing.
05. Creative ad design gets stored in your long-term memory
Conventional ads only get stored in your long-term memory after being seen multiple times. Inventive ad design leaves a lasting impression right away.
Lesson: Be unafraid. Allow the flow of the unknown.
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