WHAT IS FONT PSYCHOLOGY

Amarjeet Chaudhary

FONT PSYCHOLOGY

What is font Psychology?

- The font psychology definition is that the study of how different fonts and typographic styles impact viewers' thoughts, feelings, and behaviour associating the font design with unconscious emotions.


1. SERIF FONTS

 Serif fonts are the most traditional option, they are associated with feelings of heritage and tradition at the same time that makes your brand feel established. 

    Associated With

  • Trust
  • Respect
  • Tradition Class
  • Formal
  • Elegance 

    Best For

  • Financial Companies
  • Fashion Brands
  • College
  • Editorials

Example -

  

2. SAN SERIF FONT

    Serif fonts are the most traditional option, they are associated with feelings of heritage and tradition at the same time that makes your brand feel established. 

Associated With

  • Straight forward
  • Trust
  • Modern
  • Clean
  • Minimal 

    Best For

  • Sport Brand
  • Technology Brands
  • Modern
  • Start-ups

Example -


3. SCRIPT FONT

    Script fonts are the perfect choice for a more elaborated and detailed look for your logo design and tend to look fancier.

Associated With

  • Fancy
  • Happy
  • Elegant
  • Creative
  • Whimsical 

    Best For

  • Food-related companies
  • Elegant Brands
  • Children Focused Brands
  • Fashion Brands

Example -



4. SLAB SERIF

    Slab Serif fonts have a specific slab section in them and they are usually associated with feelings of solidity, bold attitude, and confidence.

Associated With

  • Versatile
  • Confident
  • Solid
  • Natural 

    Best For

  • Technology Brands
  • Innovative Ideas
  • Automotive Industry

Example -

5. DISPLAY AND DECORATIVE FONTS

    Display fonts are one of the most versatile fonts as they are usually personally made for brands and are popular choices for typography logo design due to their personality.

Associated With

  • Casual
  • Fun
  • Unique
  • Personality 

    Best For

  • Food-related companies
  • Children focused brands

Example -



Light vs Medium vs Bold Fonts

Light Weight - 
  • Delicate
  • Soft
  • Modern
- Best for paragraph text.

Medium Weight -
  • Readability
  • Clean
  • Crisp 
- Best for paragraph text.   

Bold Weight -
  • Strong
  • Powerful
  • Attention
- Best for headlines & Titles.

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