MARKETING LESSON FROM SQUID GAME

Lesson 01

Keep your story simple!

Squid Games storylines don't waver.
Similarly, in marketing your brand or product a clear purpose and story are necessary.

Lesson 02

Follow the logo design technique

Make your visual identity stand out in all aspects of your brand.
Squid Game has these 3 elements everywhere in the show.

Lesson 03

Extremism works

Extreme depictions in Squid Game work, because that's what the audience wants.
No one wants to know how to make an extra $100 a month. But makes $1000 in 10 min, you will have the attention.

Lesson 04

Make your story relatable...

The real-life juxtaposition of the haves and the have-nots in Squid Game make the story very relatable and engaging.

Lesson 05

Learn from your data insights

One of the factors of success was the timing of the release. The series was picked up by Netflix at a time when K-Drama viewership was at a high.

"In the U.S., the viewing of K-Dramas are up 200% and the viewing of non-English series is up 71% since 2019," said Bajaria

Lesson 06

Localize content to appeal globally

Netflix created subtitles in 37 languages and dubbed the series in 34 languages, helping the show capture a global audience.

Lesson 07

Aim to trend in conversations

With millions of mentions from viewers & brands on social media, Squid Games was a trending topic and a marketing success.