YOUR LOGO IS NOT YOUR BRAND

 YOUR BUSINESS IS MUCH MORE THAN JUST A LOGO. Focusing only on the logo will eliminate a lot of opportunities for your brand to connect with your audience.

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When developing your brand concept consider the 4" V's for branding.

• Vision
• Voice
• Visuals
• Values

Vision

Your vision is your big idea. Your vision statement illustrates where your company would be upon reaching its mission.

Voice

Brand voice refers to how you express your vision & values through communication, using distinct features for your brand.

Visuals

Brand visual identity is a set of characteristics that define the look and the feel of your brand.

It includes elements such as:

• Logo
• Colors
• Typography
• Photography

Values

Brand Values are the guiding principles that shape every aspect of your business that dictate your

Brand message

Brand identity

Brand personality

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